by Hunter Feybusch
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by Hunter Feybusch
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- Research published by Sequel Response on value direct mail pieces
- 84% of marketers agree that direct mail provides the highest return on investment of any channel they use
- 82% of businesses that use direct mail are increasing their spend on direct mail in 2024
- Personalized URLs are most popular way to measure conversions from direct mail
- Letters and postcards are most popular direct mail formats
- 54% of consumers keep an interesting direct mail piece and refer back to it later
- 45% of consumers state direct mail feels less intrusive than other forms of ads
- 52% of those receiving direct mail will google the brand visit website if relevant
Bulletin published by Cybersecurity Help Newsletter 5 Security vulnerabilities found in the FreeFlow Core solution for MFPs Issues could allow hackers to: gain access to target application and execute arbitrary code send a HTTP request and read arbitrary files on customer’s systems, leading to code execution (Fujifilm is the manufacturer of A3 MFPs and PPS […]
Report from hornetsecurity has found that 427.8 millions emails received by businesses in 2024 contained malicious content. “Once again, phishing remains the most prevalent form of attack in 2024,” Hornet’s security researchers write “This was confirmed by the analysis of 55.6 billions emails, showing that phishing remains a top concern consistently year over year. Malicious […]
Huawei Software Co. of China and Canon announced they will team up to develop a native HarmonyOS, Printing Ecosystem “New software for printers, drivers, relevant applications, and cloud printing.” Announced new partnership during the Huawei Smart Office Ecosystem Summit in Wuhan, China on December 26, 2024 Now an official partner of Huawei’s HarmonyOS next ecosystem […]
Research published by Malwarebytes Hackers are placing fake ads on search engines claiming to help with printer/MFPs Users who click on ads are redirected to bogus websites that ask for info on user’s device, such as make and model Fake printer/MFP software updates appear, and if user clicks on link to download, they instead are […]
