by Hunter Feybusch
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by Hunter Feybusch
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- Research published by Sequel Response on value direct mail pieces
- 84% of marketers agree that direct mail provides the highest return on investment of any channel they use
- 82% of businesses that use direct mail are increasing their spend on direct mail in 2024
- Personalized URLs are most popular way to measure conversions from direct mail
- Letters and postcards are most popular direct mail formats
- 54% of consumers keep an interesting direct mail piece and refer back to it later
- 45% of consumers state direct mail feels less intrusive than other forms of ads
- 52% of those receiving direct mail will google the brand visit website if relevant
– Article published by RTMWorld magazine – “widespread price revision for a substantial portion of their office and commercial printing lineup” – “scheduled to take effect on 8/3/2026” – Includes A3, A4, color, b/w MFPs and production print systems – Due to “persistent inflation of raw material and procurement costs” – Price increases range from […]
AI now being used by hackers – Google report – Google published warning that it has identified a new zero-day exploit that has been developed by hackers using artificial intelligence (AI) – Exploit is designed to bypass 2-factor authentication on open source web-based system administration tool – Was implemented in a Python script – (Python […]
– Foxconn, aka Hon Hai Precision of Taiwan, parent of Sharp, has been hit by the Nitrogen ransomware gang of Russia – Hackers claim to have stolen 8 terabytes of data with 11 million files from Foxconn’s network after it successfully hacking into a Foxconn-owned manufacturing plant in Wisconsin – Stolen files apparently contain confidential […]
– Several IT news organizations are reporting that Toshiba is not honoring its warranty on select hard disk drives that it manufactures – Apparently is refusing to replace faulty products – Reasons given include “no available stock” and/or “possible wait time of one year for a replacement” – Only option offered is a refund of […]
