by Hunter Feybusch
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by Hunter Feybusch
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- Research published by Sequel Response on value direct mail pieces
- 84% of marketers agree that direct mail provides the highest return on investment of any channel they use
- 82% of businesses that use direct mail are increasing their spend on direct mail in 2024
- Personalized URLs are most popular way to measure conversions from direct mail
- Letters and postcards are most popular direct mail formats
- 54% of consumers keep an interesting direct mail piece and refer back to it later
- 45% of consumers state direct mail feels less intrusive than other forms of ads
- 52% of those receiving direct mail will google the brand visit website if relevant
Report from U.S. Department of Commerce Value of printing shipments dropped in 1/2025 from $7.34 billion in 12/24 to $7.31 billion Second best start to the year since the pandemic hit in the U.S.
The Microsoft offensive Research and Security Engineering (MORSE) Team published a warning about a “Critical Vulnerability” affecting some Canon print drivers Severity score 9.4 out of 10 Could allow hacker to execute arbitrary code
Report published by Dataintelo Research Global A3 Market Valued at $1.4 billion in 2023 Projected to reach $3.7 billion by 2032 CAGR (cumulative annual growth rate) of 4.5% Report Published by Market Research Future Global A3 market valued at $1.4 billions in 2023 Projected to reach $3.7 billion by 2032 CAGR of 11.4% ResearchAndMarkets reports […]
HP was accused of unlawfully blocking customers from using third-party toner cartridges customers claim that a firmware update sent out by HP made customer’s LaserJet Devices incompatible with non-OEM replacement toner cartridges HP denies that it did anything wrong. HP agrees under the settlement to continue making certain disclosures about its use of Dynamic Security
