by Hunter Feybusch
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by Hunter Feybusch
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- Research published by Sequel Response on value direct mail pieces
- 84% of marketers agree that direct mail provides the highest return on investment of any channel they use
- 82% of businesses that use direct mail are increasing their spend on direct mail in 2024
- Personalized URLs are most popular way to measure conversions from direct mail
- Letters and postcards are most popular direct mail formats
- 54% of consumers keep an interesting direct mail piece and refer back to it later
- 45% of consumers state direct mail feels less intrusive than other forms of ads
- 52% of those receiving direct mail will google the brand visit website if relevant
Research published by SNS Insider Claims that the total global MFP market was worth $42.51 billion in 2024 Projected to reach $66.65 billion by 2032 CAGR (cumulative annual growth rate) of 5.83% AIO segment (small A4 desktop units) have CAGR of 6.18% Laser-based MFPs have 60.08% of revenue
Report from HookPhish cybersecurity service Successful hack from the “INC Ransom” hacking group, which is most likely located in Russia Unknown how many customers are impacted, or if any MFPs are involved
Research published by Astute Analytica Global sales of MFPs to reach 66.2 billion by 2033 Valued at $39.9 billion on 2024 CAGR (cumulative annual growth rate) of 5.8% Total shipments to reach 143 million MFPs in 2025 One of main reasons for growth is customers looking for units with higher security
Stealthlabs Cybersecurity reports that malicious employee caused data security breaches are up 47% Recent example of employees using their access o valuable data for monetary gain include Taiwan Semiconductor Manufacturing Company, which has a large plant in phoenix, with intent to sell the information to competitors The US Army reported that soldier, Taylor Adam Lee, […]
