by Hunter Feybusch
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by Hunter Feybusch
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- Research published by Sequel Response on value direct mail pieces
- 84% of marketers agree that direct mail provides the highest return on investment of any channel they use
- 82% of businesses that use direct mail are increasing their spend on direct mail in 2024
- Personalized URLs are most popular way to measure conversions from direct mail
- Letters and postcards are most popular direct mail formats
- 54% of consumers keep an interesting direct mail piece and refer back to it later
- 45% of consumers state direct mail feels less intrusive than other forms of ads
- 52% of those receiving direct mail will google the brand visit website if relevant
– Report published by The Business Research Company – Total global sales to reach $15.67 billion by 2030 – Market to reach $15.08 billion by end of 2026 – CAGR (compound annual growth rate) of 1.0% – Vertical markets include education, government and healthcare
– Sharp is a division of Foxconn of Taiwan, aka Hon Hai Precision – Will launch new “Poketomo”, a palm-sized, voice-interactive AI robot – “has a blunt, assertive, bossy, personality” – Features gray and white plastic body, with “upturned, sharp eyes” – Programmed to gradually open up, depending on how users interact with it – […]
– For the upcoming PRINTING United Expo 2026 held 9/23-25/2026 at Las Vegas Convention Center – Will be providing demos on: – REVORIA Press PC2120 – REVORIA Press EC2100 & SC285 – APEOSPRO C810 – APEOS MFPs – J Press FP790 flexible packaging press
– Research published by Identity Theft Resource Center (ITRC) – 77% of all events are confirmed theft of data by hackers – More than 471 million victim notices have been issued, already exceeding total for all of 2025 – 7 healthcare firms who were hacked, each notified 1 million+ patients of a breach – At […]
