by Hunter Feybusch
Share
by Hunter Feybusch
Share
- Research published by Sequel Response on value direct mail pieces
- 84% of marketers agree that direct mail provides the highest return on investment of any channel they use
- 82% of businesses that use direct mail are increasing their spend on direct mail in 2024
- Personalized URLs are most popular way to measure conversions from direct mail
- Letters and postcards are most popular direct mail formats
- 54% of consumers keep an interesting direct mail piece and refer back to it later
- 45% of consumers state direct mail feels less intrusive than other forms of ads
- 52% of those receiving direct mail will google the brand visit website if relevant
Report published by Kaspersky Daily The security vulnerability is some Canon laser printers and MFP’s could allow a hacker to “execute malicious code” exploiting it merely require sending an innocent-looking file to print” Canon claims to have made available firmware update to resolve the issue
Police in Warren, Ohio announced they are on lookout for toner thief Sam’s Club store vide camera caught man on camera stealing over $600 worth of printer ink cartridges
Research published by SNS Insider Claims that the total global MFP market was worth $42.51 billion in 2024 Projected to reach $66.65 billion by 2032 CAGR (cumulative annual growth rate) of 5.83% AIO segment (small A4 desktop units) have CAGR of 6.18% Laser-based MFPs have 60.08% of revenue
Report from HookPhish cybersecurity service Successful hack from the “INC Ransom” hacking group, which is most likely located in Russia Unknown how many customers are impacted, or if any MFPs are involved
