by Hunter Feybusch
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by Hunter Feybusch
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- Research published by Sequel Response on value direct mail pieces
- 84% of marketers agree that direct mail provides the highest return on investment of any channel they use
- 82% of businesses that use direct mail are increasing their spend on direct mail in 2024
- Personalized URLs are most popular way to measure conversions from direct mail
- Letters and postcards are most popular direct mail formats
- 54% of consumers keep an interesting direct mail piece and refer back to it later
- 45% of consumers state direct mail feels less intrusive than other forms of ads
- 52% of those receiving direct mail will google the brand visit website if relevant
Toshiba America Business Solutions (TABS) announced it will become a reseller for Xerox PrimeLink color and b/w models – (these devices are actually made by Fujifilm) – Color models range up to 81ppm – B/w models range up to 136ppm – Toshiba was already a reseller of Lexmark device, which is now a division of […]
– Research published by Economist magazine – Over 600+ senior executives were interviewed – reveals a widening gap between AI ambition and workforce readiness – highlights how the disconnect between strategy and execution is preventing organizations from capturing AI’s full potential – 88% of senior executives view AI as a source of competitive advantage – […]
Reminder that OAuth v1.0 authentification standard, co-developed by Microsoft, has been updated to OAuth 2.0 for data security reasons If customers have an older MFP that does have available new firmware to upgrade v 1.0 to 2.0, customers may have problems using some scanning features Example of how users may be impacted if still using […]
Report published by Techbrew Samsung, SK Hynix and Micron control over 90% of the world’s DRAM )dynamic Random Access Memory) chip supply Are now allocating more DRAM chip supply to AI infrastructure projects than personal devices While new DRAM manufacturing plants are planned, they will not start producing product for years Expect DRAM supply constraints […]
