by Hunter Feybusch
Share
by Hunter Feybusch
Share
- Research published by Sequel Response on value direct mail pieces
- 84% of marketers agree that direct mail provides the highest return on investment of any channel they use
- 82% of businesses that use direct mail are increasing their spend on direct mail in 2024
- Personalized URLs are most popular way to measure conversions from direct mail
- Letters and postcards are most popular direct mail formats
- 54% of consumers keep an interesting direct mail piece and refer back to it later
- 45% of consumers state direct mail feels less intrusive than other forms of ads
- 52% of those receiving direct mail will google the brand visit website if relevant
– Foxconn, aka Hon Hai Precision of Taiwan, parent of Sharp, has been hit by the Nitrogen ransomware gang of Russia – Hackers claim to have stolen 8 terabytes of data with 11 million files from Foxconn’s network after it successfully hacking into a Foxconn-owned manufacturing plant in Wisconsin – Stolen files apparently contain confidential […]
– Several IT news organizations are reporting that Toshiba is not honoring its warranty on select hard disk drives that it manufactures – Apparently is refusing to replace faulty products – Reasons given include “no available stock” and/or “possible wait time of one year for a replacement” – Only option offered is a refund of […]
– Research published by Global Growth Insights – Global MPS market estimated to have reached $39.57 billion in 2025 – $14.29 billion in North America – Projected to reach $40.83 billion in 2026 – Will reach $54.21 billion by 2030 – CAGR (cumulative annual growth rate) of 3.2% – Reasons for companies to invest in […]
Toshiba America Business Solutions (TABS) announced it will become a reseller for Xerox PrimeLink color and b/w models – (these devices are actually made by Fujifilm) – Color models range up to 81ppm – B/w models range up to 136ppm – Toshiba was already a reseller of Lexmark device, which is now a division of […]
