by Hunter Feybusch
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by Hunter Feybusch
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- Research published by Sequel Response on value direct mail pieces
- 84% of marketers agree that direct mail provides the highest return on investment of any channel they use
- 82% of businesses that use direct mail are increasing their spend on direct mail in 2024
- Personalized URLs are most popular way to measure conversions from direct mail
- Letters and postcards are most popular direct mail formats
- 54% of consumers keep an interesting direct mail piece and refer back to it later
- 45% of consumers state direct mail feels less intrusive than other forms of ads
- 52% of those receiving direct mail will google the brand visit website if relevant
Research published by Astute Analytica Global sales of MFPs to reach 66.2 billion by 2033 Valued at $39.9 billion on 2024 CAGR (cumulative annual growth rate) of 5.8% Total shipments to reach 143 million MFPs in 2025 One of main reasons for growth is customers looking for units with higher security
Stealthlabs Cybersecurity reports that malicious employee caused data security breaches are up 47% Recent example of employees using their access o valuable data for monetary gain include Taiwan Semiconductor Manufacturing Company, which has a large plant in phoenix, with intent to sell the information to competitors The US Army reported that soldier, Taylor Adam Lee, […]
Research published by Cenuswide and Semperis Cybersecurity 77% of healthcare organizations were targeted with ransomware in past 12 months 60% report multiple attack attempts 53% pay the ransom to hackers 62% of the time, hackers threaten to release PHI
Rapid7 Cybersecurity announced its researchers found “two flaws affecting Xerox Versalink MFP’s (Versalink A3 MFPs are manufactured by Fujifilm) Could allow hackers to steal login credentials Malicious actor could alter the MFP’s configurations Also may hijack the MFP’s scan to file feature Potentially compromising Windows Active Directory Xerox issued patches to rectify
