by Hunter Feybusch
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by Hunter Feybusch
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- Research published by Sequel Response on value direct mail pieces
- 84% of marketers agree that direct mail provides the highest return on investment of any channel they use
- 82% of businesses that use direct mail are increasing their spend on direct mail in 2024
- Personalized URLs are most popular way to measure conversions from direct mail
- Letters and postcards are most popular direct mail formats
- 54% of consumers keep an interesting direct mail piece and refer back to it later
- 45% of consumers state direct mail feels less intrusive than other forms of ads
- 52% of those receiving direct mail will google the brand visit website if relevant
Confirmed that Microsoft Windows 11 OS is NOT ending support for legacy v3 and v4 printer drivers Stated: “Windows has not ended support for legacy printer drivers. If your printer works with Windows today, it will continue to work and no action is required” Removed from its Windows Central webpage mentions of support ending On […]
Agreed to pay $1.75 million to settle a lawsuit filed by current and former employees Alleged Ricoh mismanaged the 401k Plan
Research published by The Ohio state university and university of Queensland in Australia “using technology to communicate with others is better than nothing – but still not as good as face-to-face interactions” “people are less engaged and do not have the same positive emotional responses when using technology, like video calls” “Using technology is a […]
The Maritime News magazine is reporting that xerox now has $200 million in unshipped orders Blaming “supply chaind challenges “exploring alternative transportaiton routes” “re-evaluating assembly locations “labor shortages are another significant concern” Value of Xerox stock is currently only $2.59 per share Technical analysts have downgraded the stock from a “hold” to a “sell candidate” […]
