Categories: Latest News

by Hunter Feybusch

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Categories: Latest News

by Hunter Feybusch

Share

  • Research published by Sequel Response on value direct mail pieces
  • 84% of marketers agree that direct mail provides the highest return on investment of any channel they use
  • 82% of businesses that use direct mail are increasing their spend on direct mail in 2024
  • Personalized URLs are most popular way to measure conversions from direct mail
  • Letters and postcards are most popular direct mail formats
  • 54% of consumers keep an interesting direct mail piece and refer back to it later
  • 45% of consumers state direct mail feels less intrusive than other forms of ads
  • 52% of those receiving direct mail will google the brand visit website if relevant

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