by Hunter Feybusch
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by Hunter Feybusch
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- Research published by Sequel Response on value direct mail pieces
- 84% of marketers agree that direct mail provides the highest return on investment of any channel they use
- 82% of businesses that use direct mail are increasing their spend on direct mail in 2024
- Personalized URLs are most popular way to measure conversions from direct mail
- Letters and postcards are most popular direct mail formats
- 54% of consumers keep an interesting direct mail piece and refer back to it later
- 45% of consumers state direct mail feels less intrusive than other forms of ads
- 52% of those receiving direct mail will google the brand visit website if relevant
While hackers are apparently already using AI to more easily find and attack customers in the U.S. another new technology will make them even more powerful – Quantum Computing, as reported in Quantum Zeitgeist magazine “Quantum Computers, though still in their infancy, could render today’s cryptographic systems obsolete” “Capable of dismantling widely used encryption protocols” […]
Reported by The Wall Street Journal Currently seeking a $500 million dollar loan will use its intellectual property as collateral to raise the money Xerox reportedly has over 50,000 Company currently has $479 million cash on hand During, Last quarter, reported loss of $760 million During previous quarter, reported loss of $106 million
Report Published by SkyQuest Research Global Market MFPs was valued at $74.8 billion in 2023 Includes Inkjet and toner based devices Reached a total of $78.3 billion in 2024 Projected to surpass $113.5 billion in 2035 CAGR of 4.7% Top Vertical Markets for growth are: Healthcare Banking/Finance/insurance Government Education Top reasons customers want to acquire […]
Report published by Kaspersky Daily The security vulnerability is some Canon laser printers and MFP’s could allow a hacker to “execute malicious code” exploiting it merely require sending an innocent-looking file to print” Canon claims to have made available firmware update to resolve the issue
